After Google’s March 2024 update, the system seems to penalize AI written content and it was warned officially by Google’s original post that they are going to penalize the sources that are using AI written unhelpful and thin content.
Not only AI content is getting penalized rather the sources publishing bulk content using AI or some other tricks to just manipulate the search rankings and revenue are also the streamline of this penalty.
Here we are going to know the exact reason Why does Google penalize AI content?
Why does Google penalize AI content?
Here we want to clear as per the original post published by Google that contrary to popular belief that Google doesn’t inherently penalize or hate AI-generated content, rather its focus has shifted towards rewarding high-quality and helpful content.
If we look at the past, Google might have favored human-written original content. But last year in the September 2023 Helpful Content System update, they prioritized content and mentioned the content “created for people” rather than “written by people.” It means well-crafted, informative content that satisfies user intent even generated by AI has the potential to rank well.
Does Google Deprioritize AI content?
After this update and the statement creators started using AI for generating articles and publishing in bulk on their website without scrutinizing the user intent and usefulness. This nonsense act waved the tsunami of content on the internet and set a big challenge to Google to which one to rank maintaining the usefulness. All these influences Google to penalize these sources, we will discuss the things in the below content in depth to know the reason for why!
Focus on E-E-A-T Signals:
Google evaluates content based on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). AI-generated content deranks failing it but can achieve rankings back by fulfilling good E-E-A-T following below points:
- Topical Authority: The content should display the real experience and expertise showing a deep understanding of the topic, providing accurate and insightful information. This helps create the authority of the source for a particular topic.
- Showing Authoritativeness: The content should cite the credible sources that it has come from a reputable source that Google recognizes as an authority on the subject. This helps create authority in Google’s perspective.
- Establishes Trustworthiness: The content should be unbiased, no clickbait, purely objective & focused, and avoid misleading or manipulative language. Also not taken from other sources and more helpful to the users.
