Content writing with Artificial intelligence (AI) has no exception if it is in compliance to meet E-E-A-T. AI writing tools are rapidly evolving, offering content creators a chance to boost their efficiency, productivity and become a game-changer now.

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As we know that search engines like Google prioritize content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). To follow this guideline we have shared here how AI-generated content can achieve E-E-A-T compliance and a helpful content parameter, which sort of human touch is essential to achieve all these in an AI generated content?

Without wasting time let’s delve into the topic but before jumping straight away to the main topic of this post we should know some fundamentals and history of Artificial Intelligence in AI to know the things better. In the tail of this post I have also shared my own experience of using AI for content writing that meets E-E-A-T compliance and become helpful too.

The Rise of AI in Content Writing:

In the previous years AI used to be used by Digital marketers to run PPC campaigns by building ads campaigns and finding out keywords to track targeted audiences. After the evolution of generative AI it is widely used for content creation and article writing, now AI writing tools offer several benefits for content creators like:

Increased Efficiency and Productivity: As per my own experience and experiences shared by expert marketers, AI saves time by automating tasks like research, topic ideation, and content outlining. It frees up writers to focus on more strategic aspects of productivity and content creation, such as in-depth research and analysis.
Content Generation for Basic Topics: It helps in e-commerce by creating straightforward topics or product descriptions. With the help of AI tools, content creators can quickly generate and draft it that saves their valuable time.
Overcoming Writer’s Block: There are various AI tools that can provide inspiration and suggest innovative ideas to overcome writer’s block and help them to be more creative.

Challenges of AI-Generated Content for E-E-A-T:

When it comes for the consideration of ranking AI content in serp it could be a challenge, though AI offers many advantages but lacks somewhere achieving E-E-A-T. You can find it out in details below:

Lack of Human Experience and Understanding: AI tools work on their feeded data and lack of real-world experience. They don’t have real world understanding that human writers bring to the content. This can lead to a lack of depth, accuracy and authority in the content.
Difficulty Replicating Creative Ideas & Words: AI-generated content often struggles to add new words, innovations and style unlike human writers, which can make it feel generic, replication and impersonal approach.
Errors and Plagiarism: As we said earlier AI works on the basis of data it’s trained on, and it can be inaccurate or outdated information most of the time which lead to factual errors. AI pulls data of content from different sources on the internet and live websites on SERP; it can inadvertently plagiarize existing sources if not carefully reviewed.

Failing to rectify above errors, Google Penalize AI content.

Strategies for E-E-A-T Compliant Content with AI:

If you are using AI for content writing then you must review each sentence or even each word to rectify and make it meaningful, helpful to deliver complete knowledge on the topic. We have mentioned below the best practices for AI while ensuring E-E-A-T compliance, consider a human-AI collaboration approach:

Limit AI for Research and Idea: While writing a content limit AI tools for research, take ideas of potential topics, and to generate content outlines. This is what I prefer personally.
Human Expertise for In-Depth Research and Fact-Checking: After getting the content complete using an AI tool, human writers should cross check and do their own in-depth manual research, fact-check to this AI-generated content, and make sure it’s accuracy and completeness.
Adding Your Own Expertise: Human writers should add their own expertise into the content, making it more engaging and authoritative by sharing the real experience.
Human Proofreading: Human proofreading is very important to ensure the content resonates with the target audience and addresses their specific needs to identify the actual pain points and solve it.

Converting AI Content to Fulfill E-A-T:

There are few steps that need to be followed to refine AI-generated content to achieve E-E-A-T and rank better. Look at those points below:

Fact-Checking and Verification: Always do a fact-check of all the information in the AI-generated content using authentic and credible sources to ensure the accuracy.
Cite Sources and Data: You should attribute the information to relevant sources and data to establish credibility and transparency for the real user.
Author Expertise: Show your expertise by providing the in-depth information about the topic, also add the qualification of the human writer by adding insights, including personal experiences relevant to the topic.
Optimize for Readability and Clarity: Ensure the content is well-structured, simple language, easy to read, and in short paragraphs.
Internal Linking and Backlinks: Link to authoritative sources within your website and high-quality external sources to demonstrate knowledge and build trust.

Benefits of E-A-T Compliant Content:

If a content satisfies E-E-A-T then it can get so many advantages though it’s an AI content:

Improved Search Engine Ranking and Organic Traffic: Google prioritizes E-A-T content, leading to better search engine ranking and increased organic traffic to your website.
Increased Audience Trust and Credibility: When your content demonstrates expertise and trustworthiness, your audience is more likely to view you as a reliable source of information.
Enhanced Brand Reputation: High-quality, E-E-A-T compliant content strengthens your brand reputation as a leader and trusted authority in your industry.

The Future of AI in Content Writing:

Artificial intelligence is evolving so rapidly and it’s going to be the future of almost every industry. If we talk about specifically for AI content then the potential for AI in content writing is vast and going to be the must have skill in a digital marketer which are as below:

Enhanced Factual Accuracy: AI’s ability to analyze vast amounts of data will lead to more accurate and reliable content generation.
AI as a Research Powerhouse: Expect AI to become even more adept at information retrieval, streamlining the research process for content creators.
Personalized Content on Autopilot: AI will personalize content for individual users based on their preferences and browsing history.
AI-powered Content Formatting and Optimization: AI will assist in formatting content for different platforms and optimizing it for search engines.
Breaking Language Barriers: AI translation will become seamless, allowing content creators to reach a global audience.
AI-assisted Content Ideation: Brainstorming and generating creative content ideas will be significantly enhanced by AI.
Human-AI Collaboration: The future lies in a collaborative approach, with AI handling content generation groundwork and humans focusing on strategy, voice, and expertise.
Evolving Writing Styles: AI will become better at mimicking different writing styles, making AI-generated content more natural and adaptable.
Fact-Checking Automation: AI will play a vital role in automated fact-checking, ensuring content accuracy and credibility.
Democratizing Content Creation: AI tools will become more user-friendly, making content creation accessible to a wider range of individuals and businesses.

Conclusion:

AI writing tools are very helpful as they offer valuable assistance in content creation, but human expertise remains essential for achieving E-E-A-T compliance and getting rankings. By following the strategies we have explained above you can take the best use of AI for writing your content. To comply with E-E-A-T human writers should do manual in-depth research, fact-checking, and add their own experiences,

Content Writing with AI Compliance with E-E-A-T: Strategy